Palm Tree Names Britton Woolf as Managing Director, Transaction Advisory Services

Brings National Consulting & Advisory Experience

LOS ANGELES – April 2, 2024

Palm Tree LLC (“Palm Tree”), the modern M&A advisor providing integrated investment banking and financial consulting services to middle market businesses, today announced the appointment of Britton Woolf as Managing Director, leading its Transaction Advisory Services discipline. In this role, Mr. Woolf will apply his extensive financial due diligence experience to lead teams advising both private equity firms and corporate clients through strategic events.

“Britton’s wealth of expertise in buy-side diligence, complemented by his significant experience in providing sell-side and carve-out transaction support, makes him a valuable addition to our leadership team in the current M&A landscape,” stated Chris Felderman, Senior Managing Director & Co-Head of Consulting at Palm Tree. “We are excited to leverage his prior experience at large, world-class organizations to enhance our industry insights and bolster transaction discipline at Palm Tree as we pursue further growth and expansion. Britton’s role will be instrumental in advancing Palm Tree’s commitment to serving as a value-creation partner to our clients.”

Pardis Nasseri, Chairman and CEO of Palm Tree, said: “Britton brings an impressive background and elevated level of sophistication to our leadership team as we look to further expand our consulting offerings. We look forward to the industry insight he can provide for the firm; furthermore, his presence in this key location enhances our ability to pursue and execute business opportunities nationwide.”

Based in New York, Mr. Woolf has 20 years of experience advising clients on their buy and sell-side transactions across a broad range of industries and deal sizes. He has advised clients on a range of different situations including global carve-outs, public-to-private, distressed, and dispute resolution. Mr. Woolf has significant experience working with private equity sponsors, their portfolio companies, investment banks, and corporate acquirers. Prior to joining Palm Tree, Mr. Woolf held positions with Alvarez & Marsal and PwC.

“Britton is an experienced finance and dealmaking professional with extensive consulting and transaction advisory expertise, possessing a national network of private equity and corporate clients,” said Mitchel Nakken, Senior Managing Director & Co-Head of Consulting at Palm Tree. “Additionally, we believe Britton is a welcome addition to Palm Tree’s growing presence in the East Coast market.  We are confident Britton can help us both develop and deepen relationships among this elite private equity and M&A community that will enable our success in all our markets.”

Mr. Woolf earned his MBA in Business Administration from Columbia Business School and graduated from Brigham Young University with a BS in Accounting.

About Palm Tree:

Palm Tree is the modern M&A advisor. It provides integrated investment banking and financial consulting services that power strategic events and drive business. The analytical intelligence it delivers enables businesses to better prepare for and execute on transactions, transitions, and transformations. Founded in 2010, Palm Tree was born out of private equity, and its team comes from private equity, Big Four accounting, investment banking, and business operations experience. Its processes and deliverables enable clients to make critical business decisions efficiently and to realize advantageous outcomes in strategic events.

Securities products and services are offered through Palm Tree Securities LLC, member of FINRA, SIPC.

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