Palm Tree LLC Opens Dallas Office to Serve Growing Market

Experienced finance professionals Phillip Cooper and Rouzheen Myrick bring deal and consulting expertise to region

LOS ANGELES and DALLAS – September 27, 2023

Palm Tree LLC (“Palm Tree”), the modern, multifaceted M&A advisor that provides integrated investment banking and related business consulting services for private equity firms and businesses worldwide, today announced the opening of a Dallas, TX office to cover the South Central region of the U.S.

Palm Tree’s latest establishment in Dallas complements its existing offices, including the company’s headquarters in Los Angeles and its Midwestern branches in Chicago and Detroit. This expansion coincides with Palm Tree’s ongoing efforts to strengthen its team, which now comprises 120+ professionals ready to provide finance, business consulting, and transactional expertise to middle-market businesses at every phase of the M&A process, from sale preparation to deal closure.

“Palm Tree recognizes a significant opportunity in Dallas, a thriving metropolitan hub within Texas, aligning seamlessly with our core sectors of focus. These encompass industrials, manufacturing, energy, business services, consumer, education, tourism, and hospitality,” explained Pardis Nasseri, CEO and President of Palm Tree. “Dallas boasts a pool of talented professionals, a burgeoning entrepreneurial ecosystem, and a vibrant landscape of family and founder-owned enterprises, all positioning it as a strategic cornerstone for us to deliver top-tier investment banking and consulting services.”

In May 2023, Phillip Cooper, a Texas native and an investment banking Managing Director at Palm Tree, joined Rouzheen Myrick in Dallas to provide the full suite of Palm Tree services to clients. This move aims to cater to client needs and business interests in the Dallas-Fort Worth market, as well as across Texas and beyond. Cooper boasts a substantial finance career dating back to 1990, with expertise spanning numerous sectors such as manufacturing, industrials, energy, communications, consumer, restaurants, transportation, logistics, and aerospace and defense. His advisory experience includes buy-and-sell-side transactions, capital raises, and debt restructurings, and he brings a robust referral network within the family and founder-owned business community in Dallas, Texas, and beyond.

Cooper will collaborate with Rouzheen Myrick, also a Texas native and Director of Palm Tree’s Consulting service line. Prior to joining Palm Tree, she accumulated over a decade of experience in M&A and finance, working in the assurance and transaction services divisions at EY and AECOM’s headquarters in Los Angeles. Her extensive background encompasses transactions exceeding $7 billion in value, focusing on financial due diligence for both buy-side and sell-side deals, integration, purchase price accounting, and financial planning and analysis.

“Dallas represents the next strategic hub for Palm Tree due to its substantial middle market clientele and its central location, offering access to other major Texas metropolitan areas like Houston and Austin. This move enables us to expand our client services across a broader region and more widely deliver our well-established, high-quality business consulting and investment banking offerings. Texas has emerged as a magnet for driven professionals and business leaders from across the country, fostering a dynamic community of growing companies with diverse financial and transactional needs,” stated Cooper. “Palm Tree has an excellent opportunity to support the expanding business landscape in Dallas-Fort Worth and establish a foothold for serving South Central U.S.,” he added.

Nasseri commented on Cooper and Myrick’s suitability for driving this expansion, “Having known Cooper for up to two decades and witnessing Myrick’s rapid professional growth since joining Palm Tree four years ago, they are ideal to spearhead this initiative. With extensive professional networks in the region and diverse transactional experience aligning with Palm Tree’s M&A, business consulting, and due diligence practices, we’re confident they’ll ensure our continued success.”

Myrick also expressed her enthusiasm, saying, “Our objective is to further capitalize on Palm Tree’s existing momentum and untapped potential we see in this region. As an original Palm Tree consultant in these cities, I have witnessed the rapid growth within the Dallas-Fort Worth middle market. The Palm Tree culture and our priority on quality service for our clients perfectly fit this region. I am excited to collaborate with Cooper in attracting new business to our expanding firm from this promising marketplace, heralding a bright future for Palm Tree.”

About Palm Tree

Palm Tree is the modern M&A advisor. It provides integrated investment banking, transaction support, and finance services that power strategic events and drive business. The analytical intelligence it delivers enables businesses to better prepare for and execute on transactions, transitions, and transformations. Founded in 2010, Palm Tree was born out of private equity, and its team comes from private equity, Big Four accounting, investment banking, and business operations experience. Its processes and deliverables enable clients to make critical business decisions efficiently and to realize advantageous outcomes in strategic events.

Securities products and services are offered through Palm Tree Securities LLC, member of FINRA, SIPC.

More information is available in our corporate video, on, and on LinkedIn.

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